Five stars for quality
Jan 22, 2025
Five stars on a shopping portal – it does not get any better than that. Klingspor abrasives are now categorised in the same way on their label, helping customers with their purchasing decision. Together with the new colour scheme, they are an indicator of product quality, areas of use, and price category of the abrasives.The new product labels indicate at a glance what an abrasive can do
New labels for cutting-off wheels and other products
Since the end of 2024, the abrasives manufacturer has included new labels with all cutting-off wheels, grinding discs, abrasive mop discs, and diamond cutting blades they put on the market. Unmistakably yellow as ever, they are now also responding to a frequently expressed customer request: greater simplicity and clarity about the numerous details included on the product label - and largely required by law. In addition, the label conforms to the EU’s new product safety regulation (General Product Safety Regulation, GPSR), which stipulates, among other things, an e-mail address as a digital contact option for end consumers.
Product lines Extra, Supra, and Special
Klingspor has had the Extra, Supra and Special product lines for a long time. They indicate the price-performance class for a cutting-off wheel or an abrasive mop disc, and the applications for which they are suited. Abrasives in the Extra line can be used universally on all types of metal, and they have an ideal price-performance ratio. Supra marks professional products for a main application area that provide outstanding service life and a high level of stock removal. The Special line includes the absolutely top performance abrasives for special applications in industry and the trades. They mostly have a main application area, but some of them are also suitable for two different materials.
Stars for each quality level
In future, these performance and quality levels will also be identified on the product label by the stars mentioned above: three for Extra, four for Supra, and five for Special. “The more stars, the higher the product’s quality. But, that is not all. “The more stars, the more specific the product. The best example is our EDGE cutting-off wheel from the Special line. It was developed to provide greater stability as well as a longer working life,” explains Gabriel Gruber, product manager for cutting-off wheels. One thing is also clear: The more specific the purpose of the product and the higher the number of stars, the greater the price.
Black for steel, green for stone
Something else on the new labels immediately strikes the eye: The colour codes for the abrasive’s application areas have been made considerably more prominent than before. A thick bar in black, blue, green, silver, grey or in two colours draped across the product, together with the coloured cloud in the background, indicates the material for which the abrasive is primarily suited. “That is intended to simplify the selection of the right product,” says Gabriel Gruber. Naturally, however, many abrasives continue to be usable for several materials, for example for steel and stainless steel. All application areas for an abrasive continue to be defined on Klingspor’s website and in the product catalogue.
The conversion from old to new labels in the production of the abrasives has begun. They will gradually find their way to the shelves of the specialist dealers.
At a glance: The new product labels make it easier to find the right abrasive
Logo
The Klingspor logo migrates to the top of the label, making it easier for the customer to identify the products as high-quality products engineered by Klingspor.
Pictograms
Safety pictograms remain clearly visible in the upper area. The application pictograms can also be found in the yellow triangle.
Digital contact
One piece of mandatory information as per the new EU regulation is the so-called digital contact, which may be provided, for example, as the option to contact the company via e-mail.
Application areas
The color-coded strip in the middle, including a brief description, allows the correct application area for the cutting disc to be identified directly.
Quality stars
The star system identifies the performance and quality classes. As they have already come to know the 5-star classification, the customer is sure to quickly find their way around.